Privacy Policy

Last Updated: September 22, 2026

Purelybought is committed to handling personal information responsibly and maintaining appropriate safeguards for the data customers provide when using our website and purchasing products from our Color & Glow, Brighten & Perfect, and Hydrate & Nourish collections.

This Privacy Notice explains the types of information we may collect, how that information may be used, and the measures we take to support privacy and data security.

1. Information We May Collect

To operate our online store and provide our services, we may collect several categories of personal information:

  • Information You Provide: When you place an order, create an account, or contact customer support, we may collect details such as your name, shipping address, email address, and phone number.
  • Payment Information: Payments are processed through third-party payment providers. Purelybought does not directly retain complete payment card numbers or card security codes within its internal systems.
  • Technical and Usage Information: When you use our website, certain information may be collected automatically, including your IP address, browser type, device information, website activity, and interaction data.

2. How We Use Your Information

Personal information may be used for legitimate operational and business purposes, including:

  • Order Processing: To process purchases, arrange delivery, provide shipment updates, and manage order-related services.
  • Website Improvement: To understand how visitors interact with our website and improve site functionality, navigation, and product presentation.
  • Customer Communications: To provide order confirmations, delivery notifications, customer service responses, and, where permitted, promotional communications.
  • Security and Fraud Prevention: To help identify suspicious activity, prevent unauthorized transactions, and protect our website and customers.

3. How We Protect Personal Information

We use reasonable technical and organizational measures designed to protect personal information:

  • Secure Transmission: Information transmitted through our website may be protected using SSL or similar encryption technologies.
  • Limited Access: Personal information is made available only to authorized personnel and service providers who require access for legitimate operational purposes.
  • Payment Security: Payment transactions are handled by third-party payment processors that may be subject to industry security standards, including PCI-DSS where applicable.

4. Service Providers, Analytics & Advertising

Purelybought does not sell personal information directly in exchange for money. However, certain information may be shared with service providers, analytics platforms, and advertising partners where necessary to operate, analyze, and promote our business.

These may include:

  • Analytics and Advertising Providers: Used to understand website activity, evaluate advertising performance, and provide relevant marketing.
  • AppLovin: May be used in connection with advertising, attribution, campaign measurement, or conversion tracking.
  • Meta Platforms: May support advertising, social media features, and audience measurement.
  • Google Services: May be used for website analytics, advertising, search-related services, and campaign measurement.

Third-party providers process information according to their own privacy practices and applicable agreements.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, and related technologies to support site functionality and improve the shopping experience. These technologies may be used to:

  • Remember products placed in your shopping cart.
  • Analyze site traffic and visitor interactions.
  • Support advertising, analytics, and campaign performance measurement.

You may be able to limit or disable cookies through your browser or device settings. Please note that some website features may not function properly if certain cookies are disabled.

6. Children's Privacy

Purelybought is not directed toward children under 13 years of age. We do not knowingly collect personal information from children under 13 where such collection is not permitted.

If we become aware that personal information has been collected from a child in violation of applicable requirements, we will take reasonable steps to remove that information.

7. California Online Privacy Transparency

Where applicable, Purelybought seeks to provide clear information about its privacy practices:

  • Visitors may access certain areas of our website without creating an account.
  • This Privacy Notice is made available through our website.
  • Browser privacy preferences may be recognized where technically supported and required by applicable law.

8. European Privacy Rights

Residents of the European Economic Area or other jurisdictions with similar privacy protections may have certain rights regarding their personal data.

Depending on applicable law, these rights may include requesting access to, correction of, deletion of, or restriction of personal information, as well as other rights provided by law.

To submit an applicable privacy request, please contact us at support@purelybought.com.

9. California Privacy Rights

California residents may have certain rights under applicable privacy laws, including the CCPA and CPRA.

These rights may include:

  • Right to Know: You may request information about the categories or specific pieces of personal information we have collected, subject to applicable limitations.
  • Right to Opt Out: While Purelybought does not directly sell personal information for monetary payment, certain disclosures to advertising or analytics partners may be considered a "sale" or "sharing" under California law. Where applicable, you may request to opt out of such activity.

10. Security Incidents

If a security incident involving personal information occurs, Purelybought will take reasonable steps to investigate and respond in accordance with applicable legal requirements.

Where required:

  • Affected individuals may be notified of the incident.
  • Additional notices may be provided through our website or other appropriate communication methods.

11. Marketing Email Practices

We aim to follow applicable commercial email and anti-spam requirements.

  • Marketing communications are intended to use clear and non-misleading subject lines.
  • Promotional emails include a method for unsubscribing from future marketing messages.
  • Valid unsubscribe requests are processed in accordance with applicable requirements.

12. Contact Us About Privacy

If you have questions about this Privacy Notice or our handling of personal information, please contact us using the information below:

  • Brand Name: purelybought
  • Support Email: support@purelybought.com